/sys$common/syshlp/helplib.hlb RUN, Process, Qualifiers, /PROCESS_NAME  *Conan The Librarian (sorry for the slow response - running on an old VAX)

       /PROCESS_NAME=process-name

    Specifies a name of 1 to 15 characters for the created process.
    The process name is implicitly qualified by the group number of
    the process's user identification code (UIC). By default, the
    name is null.